Wednesday, June 10, 2009

Welcome

Welcome to Silverback Solar blog! My name is Ryan Bruce and I am the founder of Silverback Solar and RoofScreen Mfg. Inc. This is our first blog post, so I thought it would be appropriate to answer a few questions about who we are:

Who are we and where did we come from: Lately there are lots of companies popping up and jumping on the solar and renewable energies bandwagon. We have actually been around for about 7 years under the name RoofScreen Mfg. We have been perfecting the art of modular steel framing systems for commercial rooftops with watertight roof attachments, and have become a recognized leader in that area. Most of our business has been in the design of facade walls called equipment screens, or roof screens, for concealing unsightly rooftop equipment from view.

In the past few years, as the solar and renewable energies industry has really started to gain traction, we have been designing racking systems for photovoltaic and solar thermal systems using the same technology of strong steel components and watertight attachments.

Why the name Silverback, and why the gorilla?: For a while, we marketed our solar racking products under the name RoofScreen, but found that it was confusing to customers. Even though the products are virtually the same for a roof screen or a solar rack, the industries are completely different. We decided to create a unique identity for the solar racking product line, and chose the name Silverback. One day, while trying to come up with a name and logo for the product, I stumbled across a picture of a silverback gorilla and it reminded me of the day I took my kids to the San Francisco Zoo. They have a silverback gorilla exhibit where you can stand by a glass wall, with the gorillas literally 4 inches away from you on the other side. I was struck by the shear size and power of the animal. I didn't think about it at the time, but later when I saw the picture, while thinking about solar racking, it clicked. The way a silverback gorilla stands with its powerful arms and legs, and the sloping strong back, correlated perfectly with the message we want to portray; bigger, stronger, able to span longer distances. Even the fact that the special galvanized steel tubing we use is silver in color fits with the similarities. So Silverback Solar it is. Why did we choose purple? That's just a marketing thing. The solar industry is saturated with yellow, orange and green logos. We just wanted to stand out, and we like the color.

What are our objectives?: There are literally billions of square feet of unshaded rooftops available for the application of photovoltaics and solar thermal installations across the nation. The problem is that many of them have skylights, pipes, vents, air conditioners, and other equipment preventing ballasted or those other wimpy style racks from being used. Enter Silverback Solar. We can span over and past the clutter to make use of those rooftops to provide the highest module density per square foot. So our objectives are pretty simple:

  • Design and manufacture bigger, stronger racking systems for commercial rooftops
  • Make the roof attachments watertight
  • Provide project specific structural engineering and shop drawings so you don't have to
  • Stock the parts for quick delivery
So that's my introduction to our company. I hope you check back periodically to see what we're up to.

Ryan Bruce